To become who you need to be...

You need to stop doing what you’ve always done.

Our childhoods shape who we are.

Mine taught me a lot about resilience, individuality and thinking outside the box.

As a kid I was bullied daily at school and told I was “dumb”. I had trouble learning the conventional way and was later diagnosed with dyslexia. I refused to let my ‘disability’ define me.

Instead I chose to celebrate my unique characteristics and carve my own, unconventional path to success.

After completing a Bachelor of Applied Science with Honours, I spent 25 years in the corporate world. I climbed the ladder to become a C-Level Executive of a large global finance firm and CEO of a large Australian financial services firm. I was responsible for multi-million-dollar budgets and large international teams.

Year after year, I helped transform the organisation, enhance team culture, grow our network, and boost the bottom line.

On paper I was incredibly successful. In reality, I was deeply unfulfilled.

Then it all changed

In December 2006, my high-flying corporate career was cut short when my wife Wendy went in for a double lung transplant and was told that she had less than a year to live.

Overnight, I went from global CEO to full-time carer.

The experience made me realise how important it is to make every day count. Because no matter how successful, influential and wealthy you are, if life isn’t filled with doing what you love, with the people you love, it doesn’t matter.

All my life experiences – the good and the bad – have influenced the unconventional strategies I adopt to fuel my growth and that of my clients. The adversity I have faced has made a champion of the underdog and a strong advocate for celebrating diversity and individuality.

I’m here to help ordinary people, like me, achieve extraordinary and meaningful outcomes, every day.

Meet Banfi

Banfi, the yellow rubber duck, is my trusted sidekick and Chief Inspiration Officer.

He embodies what we can overcome and what we can achieve with the right mindset and support.

When Wendy was given 12 months to live, we headed off on the holiday of a lifetime. Over the years, rubber ducks had become a symbol of our affection for one another – Wendy would pop one in my bag when I was traveling and I would bring one home as a gift. So it goes without saying that a yellow rubber duck accompanied us on our European adventure.

While staying at the stunning Castello Banfi in Tuscany, our beloved duck got his name. Not having kids meant Banfi became the subject of many of our holiday pictures, much to the delight of onlookers.

When we returned from Europe, I struggled to get a job due to discrimination and wondered how I was going to support Wendy. At my lowest point, I drove over the West Gate Bridge and thought, I could end all this right now.

That was when I looked down and saw Banfi on the passenger seat. He reminded me of everything Wendy and I had achieved together. He reminded me of everything I had to live for. I drove off the bridge, pulled into a service station and rang a friend.

Every day Banfi reminds me to live fearlessly, to break the boundaries of imagination and innovation, and celebrate my individuality.

He is an enduring symbol of strength, of rising up from the depths of despair to live life with purpose and ultimately succeed.

want to stay up to date with Banfi’s adventures?

Follow him on Instagram and Facebook where he shares his love of food, wine and travel (clearly I am paying him too much).  

And please, if you are struggling with your mental health, reach out and call Lifeline (Australia wide) on 13 11 14.  


As an executive coach, speaker and international author, Gordon helps entrepreneurs and professionals break through their plateaus and accelerate their personal and professional growth.

Over his illustrious 20-year career, he has worked with some of the most innovative organisations and individuals across the globe igniting outstanding transformations and results.

With his trusty sidekick, Banfi The Duck, Gordon has an innate knack for recognising people’s individuality and previously undiscovered strengths.

His success, and that of his clients, stems from the strong belief that it’s ok not to conform to societal pressures, it’s refreshing to be different, and that celebrating what sets you apart is the key to a rich and fulfilling life.

Gordon’s book, ‘Network with Purpose: Transform your skills in four simple steps’ has become the go-to guide for industry leaders who want to distinguish themselves from competitors and enrich their relationships.

Gordon is Chair of the Lungitude Foundation, a charity funding research to improve the lives of lung transplant patients and their carers. He is also a member of the Committee of Management and Networking Sub-Committee Chair for Women in Insolvency and Restructuring Victoria.

“Working with Gordon has been a challenging but rewarding experience.

He is a straight talking, brutally honest business professional who held me accountable in my personal and business goals which I went on to achieve.

He motivated me, believed in me and taught me to believe in myself in order to move forward.

If you need help with achieving your business and personal goals or just want someone to give you a good kick to move in the right direction, Gordon is most definitely your man.”

Zoe G | National Marketing Executive Manager

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